Massage Envy Social Media Manager in Scottsdale, Arizona
The Social Media Manager is responsible for online reputation management for Massage Envy social media presence. This individual has a passion for social media and an appetite for staying on top of the latest trends, platforms and information, along with the ability create compelling content and the ability to translate analytics into best-in-class social media strategies and executions. The candidate will develop and execute content strategies for branded social media channels, as well as execute point-in-time campaigns and projects and has a strong background in reporting.
Manage, develop and distribute day-to-day editorial content on social media platforms to include Facebook, Instagram, YouTube, and Twitter for both paid and organic channels.
Engage with stakeholders internally and externally to identify channel-specific content opportunities, mix and cadence, and understand the nuances of each channel for optimal execution
Generate, collect and analyze metrics to identify trends and themes, optimize program strategy and content, and prepare social media reports monthly
Develop social media campaigns that drive revenue, analyze ROI, and optimize accordingly.
Manage social listening with external partner agencies and ensure internal alignment
Develop omnichannel campaigns based on customer segmentation and work with internal stakeholders to ensure alignment on messaging and frequency.
Understand and create POVs around emerging platforms and technologies
The Social Media Manager will measure community metrics to gauge program effectiveness, provide feedback to teams to optimize programs in real time, and prepare reports. You must be analytical, have a strong digital orientation, and get energized by achieving results.
Education, Experience, and Skills Required:
BA/BS in Marketing, Communications, E-Business or related field
3+ years of experience in online (digital) marketing with focus on social media
Knowledge of, and experience with, but not limited to, Facebook, Instagram, Twitter, YouTube, Pinterest, Social Studio, social media analytics software, social promotions tool, monitoring tools and more
A proactive team player with a love of problem-solving, ability to work in grey area, and the confidence to take the lead and guide projects as necessary
Strong, professional written and verbal communication skills and the ability to articulate analytics behind ideas
Attention to detail, providing flawless content
Ability to flex your right and left brains – a creative writer who can also manage monthly social reports and plan paid content strategies
Prefers a fast-paced work environment and can pivot quickly – must be able to handle multiple tasks with changing priorities in a dynamic setting
Experience working with designers and giving clear visual direction
Massage Envy Franchise LLC Benefits:
In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!
Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
Job ID: 2021-117613
External Company URL: www.massageenvy.com
Street: 14350 N. 87th St.
Post End Date: 5/6/2021