Synchrony VP, Marketing Leader - Rakuten and Fleet Farm in PHOENIX, Arizona
The VP, Rakuten & Fleet Farm Marketing Leader will be responsible for setting and implementing the marketing strategies to drive growth for the Rakuten and Fleet Farm credit card programs. This marketing leader will work collaboratively with each General Manager and partner organization to manage the credit card programs and drive incremental card usage.
Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans
Deliver marketing programs through cross-functional matrixed organizational structure
Establish and develop key relationships at senior levels of partner organizations
Understand and incorporate each client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
Optimize contractual marketing spend and pursue additional funds to meet growth goals
Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
Manage all aspects of the value proposition, including tracking industry trends, competitor and customer experience metrics
Ensure program profitability and penetration through continued enhancements
Drive programs to effectively work in an omni-channel environment and push for innovative thinking
Monitor and manage performance of all key credit and marketing metrics versus plan
Lead the annual planning process for these Cobrand and Dual Card programs
Continually promote and apply Synchrony Values, acting as a role model for integrity
Perform other duties and/or special projects as assigned
This position is remote, where you will work from home, and may require you to occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events. We’re proud to offer you flexibility, so remote candidates will be considered who live near any of Synchrony hubs including: Alpharetta, GA, Bentonville, AR, Chicago, IL, Costa Mesa, CA, Draper, UT, Stamford, CT, Altamonte Springs, FL, Canton, OH, Charlotte, NC, Dayton, OH, Kansas City, KS or Phoenix, AZ.
Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
A minimum of 5 years of marketing experience to include:
2 years of managerial responsibility for both organizations and other professionals
2 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
2 years of experience with digital channels - online and mobile
Ability to travel as needed; 20%
Advanced degree (MS, MBA)
Outstanding communications, relationship building, influencing and collaboration skills
Strategic thinking with ability to develop and implement actionable plans to drive business results
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution
Direct marketing experience with both acquisition and loyalty/lifecycle channels
Proven ability to partner and communicate effectively with all levels of the organization
Demonstrated project management skills
Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
The salary range for this position is 100,000.00 - 200,000.00 USD Annual
Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.
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