Republic Services Social Media Analyst in Phoenix, Arizona
Republic Services is an industry leader in U.S. recycling and non-hazardous solid waste disposal. Through our subsidiaries, Republic’s collection operations, transfer stations, recycling processing centers, landfills and environmental services provide effective solutions to make recycling and waste disposal effortless for our 14 million customers nationwide. Our 36,000 employees working in 42 states are committed to providing a superior customer experience while helping ensure a cleaner, safer and healthier world for future generations.
Why Work with Us
At Republic Services, we strive to create a workplace that is meaningful and rewarding at every level of our organization. Our employees thrive in an atmosphere where safety is revered, and each person can be a compassionate steward of our environment. We hire the best people to make Republic a great place to work. We are focused on attracting talented individuals across professions who are as committed to serving customers and the planet as we are. We’re proud to be recognized on Barron’s 100 Most Sustainable Companies, Forbes World’s Most Innovative Companies, Forbes Best Employers for Women, Forbes Best Large Employers and Ethisphere’s World’s Most Ethical Companies lists. Republic is also the only company in our industry that is a certified Great Place to Work.
POSITION SUMMARY: The Social Media Analyst plays a key role in the Company’s digital marketing team and is focused on driving brand awareness, brand loyalty, engagement and growth through our social media channels. The Social Media Analyst is responsible for managing and growing all corporate social channels and effectively communicating the value of the brand to customers through engagement efforts and campaigns across these channels. This position develops the voice for the Company’s social media presence, ensuring that all content is on-brand, meets Company standards, and is consistent in terms of style, quality, and tone across all of Republic Services’ social media platforms.
Develops and leads implementation of Republic's social media strategy to align with business goals.
Executes on the day to day activities of all social media, including planning, monitoring, creating content, and posting on Instagram, Twitter, LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
Posts on social channels using well-crafted, creative messaging that consistently and expertly captures the Republic voice in all communications, interactions, and content via social channels.
Collaborates with the Communications and Brand teams on social campaigns.
Manages and monitors the Online Reputation Management program, creating monthly reviews reporting, holding regular touch base meetings, and collaborating closely with the reputation management team on the program’s health
Works closely with Customer Experience to escalate negative customer engagement and manages brand reputation via social channels.
Creates, publishes, and manages relevant, high-quality content with a focus on SEO.
Partners with Email and Digital Marketing Analysts to develop a comprehensive approach to Social execution and to create synergy across all digital channels.
Develops and maintains the social media content calendar and roadmap in collaboration with other departments.
Develops and executes creative social campaigns to drive engagement, increase audience size, and amplify brand and campaign reach.
Collaborates and guides our advertising agency on the execution of paid social campaigns.
Develops standards, systems, and processes for content creation, distribution, maintenance, retrieval, and repurposing.
Performs research on social trends and audience preferences and develop benchmarks.
Makes ongoing recommendations to optimize reach and engagement.
Leverages consumer and professional insights to identify strategic opportunities for business growth and drive business results.
Provides recommendations, in collaboration with project leaders, for telling a compelling story across multiple platforms tailored to meet objectives of each channel (customers, employees, media, etc.).
Develops processes to gather and disseminate news, stories and other relative content from the field to ensure consistency, accuracy, and timeliness of information on a variety of communication platforms.
Sets specific objectives and analyzes, reviews, and reports on effectiveness of social media tactics and campaigns in an effort to maximize results.
Supports SEO through keyword prioritization within social media content.
Stays current on digital media and social media trends and identifies opportunities for expansion.
Inspires others to raise their own performance to a higher level.
Performs other job-related duties as assigned or apparent.
Previous work experience in a Social Media role.
Experience working with a professional social media platform with focused experience for a brand, agency, or corporation.
Experience with data reporting and quantitative analysis.
Intermediate level of proficiency with Microsoft Excel.
Experience with annuity based revenue products and services.
Experience writing copy and developing content for social media.
Knowledge of SEO and experience with keyword research.
Minimum of 2 years of experience in Digital Marketing.
Rewarding Compensation and Benefits
Eligible employees can elect to participate in:
• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• 401(k) plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.
We work for Earth. Every day, we come to work with two purposes in mind – serving our customers and doing our part to preserve our Blue Planet®. Our commitment to both has led to such things as landfill innovations, solar energy projects, community education designed to teach people to properly recycle, ongoing efforts to reduce our vehicle emissions and improving safety through technology—to name a few. To put it simply, we are 35,000 guardians of the environment, striving to make the world a better place.
Republic Services is more than a recycling and waste services company. We are a company dedicated to turning waste into possibilities. Together, united under the Republic Star, we are working for a cleaner, safer and healthier world where people thrive, not just for today, but for generations to come.