Prowess Consulting Digital Content Writer (Phoenix, Arizona) in Phoenix, Arizona
WHO WE ARE
At SmartDeploy, we’ve created modern endpoint management software that empowers IT departments to support end user’s productivity anytime, anywhere. We are an impressive team of problem solvers, collaborators, and strategists; engineers and technicians; marketers and designers; futurists, planners, and leaders. Together, we set out to transform IT, inspire customers, and have fun along the way.
WHO YOU ARE
You have the desire to become an impactful brand champion. You’re an expert wordsmith with an affinity for the world of tech. You’re just as intrigued by the power of a good headline and copy that leaps off of the screen, as you are the latest YouTube episode from Linus Tech Tips or Marques Brownlee. You believe that even in the ones and zeroes world of software and technology, there’s a compelling human story to be told about brands and the lives they touch. You might not be an expert in all aspects of tech, but you have a desire to learn from those that are, and the patience to listen to their stories and translate what you’ve gathered into effective and powerful copy across multiple forms of creative marketing content. You’re passionate and self-driven. You don’t just wait for projects to come to you. You volunteer, and you seek them out. You’re great at multi-tasking. And you find joy in collaborating with marketing, sales, and engineering teams, as well as customers. You’re an ace problem solver who isn’t easily rattled, and you bring a positive attitude with you everywhere you go.
The Digital Content Writer is a highly impactful role that will create written content for our website, custom landing pages, advertisements, customer case studies, blog posts, knowledgebase articles, email nurture programs, video scripts, customer communications, social media posts, event promotions, and a variety of other additional digital platforms. Flexibility is a must as project priority can shift quickly which is all part of the fun! We have new ideas, frequently experiment with new tactics, and success in this role will require you to produce clear and relatable content, in a variety of formats, for an IT audience at every stage of the buying journey from initial awareness through proof of concept, purchase, and beyond.
This position requires superb organizational skills and bullet-proof reliability in an environment similar to a start-up. If you’re looking for a diverse role where you can work with a team to turn big ideas into reality, we want YOU. The marketing team at SmartDeploy is critical to our success and being a key part of the team is a fantastic opportunity.
Responsible for writing a variety of creative, technical, and targeted copy for an IT audience to be delivered via website, emails, events, video, presentations, articles, and social media. The purpose of this content is primarily acquiring and guiding IT prospects through the buying process all the way through nurturing and upselling customers.
Work with the Sr. Creative Manager and other marketing team members to develop content strategies and fine-tune existing programs.
Identify the appropriate target audience/persona for each piece of content and write clearly and accurately using audience-appropriate terminology, technical depth, and tone.
Use competitive and audience research to discover new communication strategies and tactics. Propose, execute, and analyze A/B tests to optimize performance.
Work well with other team members in a timely, courteous manner to build trust and rapport for long-term success.
Assure the look, tone, and feel of content consistently fulfills and meets strategic business and branding objectives.
A strong background of creative, advertising writing experience.
A bachelor’s degree in Communications, Marketing, Public Relations, English, Journalism, Creative Writing, or related field. Consideration will be given to candidates who have equivalent experience or have worked in a similar role.
A keen eye for detail, grammar, and consistent use of brand-appropriate voice.
Superb writing skills, and a proven track record of writing in different styles and tones to match your target audience.
An ability to take feedback with grace.
Experience writing both short ad copy as well as long-format narrative content.
A proven track record of collaborating across multiple departments and teams.
Good understanding of marketing principles including SEO, SEM, email marketing, content marketing, etc.
Strong organizational skills with the ability to work on multiple projects with various timelines at once.
The ability to pivot at a moment’s notice. Our world moves fast.
A true passion for your craft.
Trustworthy, honest, credible, and hard-working.
Familiarity with key optimization tactics including A/B testing.
A fascination with the world of software, technology and/or IT.
Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint) required.
Experience with Marketo.
Experience in the technology and software industry.
Research and interviewing experience.
A solid familiarity and understanding of various writing styles: AP, APA, Chicago and MLA
Experience writing for websites.
Consistent history of work experience from a variety of capacities.
Experience working with Designers.
At SmartDeploy, we’re taking the IT software industry by storm and hiring the most talented, impressive candidates to join us on the journey. While happy customers are our jam, fulfilled employees are the bee’s knees. We believe success is achieved through the motivation and knowledge of our people and support individual growth and development. We’ve built a company culture in which we work hard, stay focused, and continually grow together.
SmartDeploy is the recognized leader in providing IT systems management solutions that reduce the time, cost, and complexity of managing Windows clients and servers. SmartDeploy provides industry-leading IT software solutions for organizations around the world including Universal Music Group, Nintendo, and UCLA. By using the patented technologies and advanced architecture offered in SmartDeploy software, IT administrators and managers across all industries can take full advantage of the most flexible, efficient, and reliable approaches available to simplify business-critical Windows IT management functions. The company’s growing ecosystem of channel partners rely on SmartDeploy to grow business and maximize productivity through high quality, reliable solutions that their customers demand.
SmartDeploy is an equal opportunity employer and diversity is a core value for us. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We provide a well-rounded benefits package including health insurance, flexible spending account, life and disability insurance, paid time off, and retirement plan investing. For more information, please go to www.smartdeploy.com .
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