PetSmart, Inc. Business Optimization Cross-site Specialist in Phoenix, Arizona
About the Team
The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.
About the Job
The Business Optimization Specialist will assist in the planning and execution of the promotional strategy for the online assortment and maintain overall integrity across all platforms (website and app), including accuracy of information. The position will support company initiatives across the website and mobile app.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:
Assists in the planning and execution of assigned area’s promotional / content plans, ensuring data quality while meeting execution deadlines
Responsible for creation of promotional brief, image selection, links, and ranking of product assortment.
Plan and schedule mobile push notifications to drive engagement, conversion and revenue
Assist in the strategy to drive mobile app downloads
Leverages SEO when creating promotional plans
Works closely with web developers to communicate changes/updates to promotional plans and strategies.
Partner with digital marketing team to optimize landing pages
Manage email production workflow including linking strategy
Partner with digital merchandising to identify business optimization needs and plan for execution
Identifies opportunities to support the online content strategy based on customer and competitive insights, brand strategy and Digital initiatives
Review and analyze online competitor site merchandising, promotional execution and tactics, user experience and product presentation. Report findings and provide appropriate counter-strategies.
Partner with User experience team to develop new concepts, page layouts, and navigation to support category strategies.
Research feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, store partners and utilize the information to optimize the site and improve metrics
Analyze reporting to identify performance trends and opportunities, execute strategies to drive sales
Provide subject matter expertise on business optimization initiatives, projects, and testing
- KEY COMPETENCIES attributed to driving service include, but are not limited to the following:
Knowledge Skills and Abilities
- Strong problem solving and analytical skills.
Excellent time management, multi-tasking, and organizational skills
Strong computer skills, including proficiency with Microsoft office applications, including intermediate capabilities with Excel and Word
High degree of internet savvy, with a curiosity and enthusiasm for digital trends
Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
Above average command of English; proficiency with a variety of writing styles
Good design aesthetic and a strong ability to judge visual appearance, ensuring alignment with brand and enterprise standards
Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
Exhibit professional initiative and entrepreneurial drive
- EDUCATION and/or EXPERIENCE
- Bachelors degree in Business, Merchandising, Marketing or equivalent work experience
2 years of experience in Digital
2 years of experience utilizing online analytics to optimize sales and customer experience
2 years of experience working with an online platform (GSI, WCA, or equivalent)
2 years of experience working with analytics package (Omniture, Coremetrics, Google or equivalent)
About the Culture
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!
A work-life balance and family events such as movie nights, art events and holiday festivals
“Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
“Sit & Stay” Café serving fresh breakfast and lunch options
Starbucks cart—productivity at its finest!
“Lil’ Paws” learning center and onsite daycare facility
Volunteer events with PetSmart Charities
Learn more about #Life AtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
Explore PetSmart Benefits here: https://benefits.petsmart.com/
This job summary is intended to describe the general nature and level of work associates/leaders assigned to this job perform. It is not intended to include all duties and responsibilities. You will be provided a copy of a job description for the actual position you are hired in to. PetSmart is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disabilty, as well as any other characteristic protected by federal, provincal or local law. Applicants must be over the age of 18. The employer will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.