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Humana Analytics Lead - Marketing - Remote in Phoenix, Arizona

Description

The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.

Responsibilities

Humana is building a best in class Marketing Analytics organization to drive profitable membership growth across diverse business lines. We are seeking an experienced analytic leader to join our team in the role of Analytics Lead, Marketing.

The Analytics and Reporting Marketing team is a part of Humana’s Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We are looking for a Marketing Analytics Lead who can play a leading role in measuring the effectiveness of targeted marketing campaigns and uncover deep insights about consumers to help us engage members and improve their health.

The Marketing Analytics Lead will work side-by-side with marketing strategy and business partners to establish realistic business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, and measure success so we can continuously improve our efforts. This role will oversee a team of 2-5 associates.

The ideal candidate will have 7 or more years of experience leveraging analytics and statistical modeling to inform business decisions, and will have experience measuring outcomes to drive customer engagement. The Marketing Analytics Lead should also have experience leading people and driving projects as well as influencing and consulting with business partners.

Required Qualifications

  • Bachelor's degree in Marketing, Mathematics or Statistics, Information Technology, or other related field of study

  • Data mining experience with demonstrated ability to answer business problems using data

  • 7 years of related experience

  • Strong personal computer and/or database, mathematical and project management abilities

  • Strong analytical and data science skills along with the ability to support multiple priorities

  • Proficient in SAS, R, Python, SQL, etc.

  • Excellent verbal and written communication skills

  • Strong attention to detail and thoroughness

  • Ability to lead projects to fruition

  • Proven ability to influence and consult with business partners

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

  • Master's degree

  • Prior health insurance industry experience

  • Marketing analytics experience

  • Experience with Tableau, Power BI etc. highly desired

Scheduled Weekly Hours

40

About Us

Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Equal Opportunity Employer

It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.

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